07 Aug 2024 - Sardaana

Analyzing Bike-Sharing Service Geographic Data with Folium

In this case study, Cyclistic, a bike-sharing company based in Chicago, wants to maximize the number of annual memberships. To do so, we want to design a new marketing strategy to convert casual riders into annual members, which have shown to be more profitable.

This analysis goes over differences between casual riders and annual members.

Full slides can be found here.

The Jupyter notebook with a full code can be accessed via this link.